Analytics
Track how customers interact with your store locator to understand search patterns and popular locations.
Overview
PinPoint automatically tracks customer interactions with your store locator widget. Use this data to understand:
- How often customers use the store locator
- What locations they search for
- Which stores get the most attention
- How customers engage with store details
Tracked Events
| Event | Description |
|---|---|
| Widget View | Store locator was loaded on a page |
| Search | Customer performed a location search |
| Store Click | Customer clicked on a store in the list |
| Marker Click | Customer clicked a map marker |
| Directions Click | Customer clicked "Get Directions" |
| Phone Click | Customer clicked a phone number |
Dashboard Metrics
The analytics dashboard shows key metrics for your selected date range:
Summary Cards
- Total Views: Number of times the widget was loaded
- Total Searches: Number of search queries performed
- Store Clicks: Number of times stores were clicked
- Direction Clicks: Number of "Get Directions" clicks
Top Searched Terms
See what locations customers search for most frequently. Use this to:
- Identify areas with high demand but no stores
- Ensure popular locations have complete store information
- Optimize your store coverage
Most Clicked Stores
See which stores get the most customer attention. High-performing stores may benefit from being marked as Featured.
Activity Over Time
View a chart of daily activity to spot trends and patterns:
- Seasonal spikes in store locator usage
- Day-of-week patterns
- Impact of marketing campaigns
Date Range
Filter analytics by time period:
- Last 7 days
- Last 30 days (default)
- Last 90 days
- Custom range
Advanced Analytics
Growth and Pro plans include additional analytics features:
- Geographic Heatmaps: See where searches originate
- Conversion Tracking: Track from search to direction click
- Store Performance: Detailed metrics per store
- Export Reports: Download data for external analysis
Privacy
Analytics are collected anonymously:
- No personal information is stored
- Session IDs are random and temporary
- Location data is approximate (not exact positions)
- Data is isolated per shop
Using Analytics Insights
Optimize Store Coverage
If customers frequently search for locations where you don't have stores, consider expanding or partnering with retailers in those areas.
Improve Store Information
Stores with high views but low direction clicks may have incomplete information. Ensure hours, phone numbers, and addresses are accurate.
Feature Top Performers
Mark your most popular stores as Featured to help new customers find well-reviewed locations quickly.